Actors in the Gauteng entrepreneurial ecosystem need to be more aligned with one another and with larger national economic objectives. Greater collaboration will reduce fragmentation and the number of players operating in silos, thereby creating a more effective network.
There is an increased need for platforms that successfully match entrepreneurs to relevant support, opportunities, and investments. This would expose entrepreneurs to development programs that are best-suited to their needs and minimize the likelihood of entrepreneurs hopping from one entrepreneurship development program to the next.
Research and information sharing
There is an increased need for more data, entrepreneurship education, and research in the ecosystem on what works and what does not. To achieve this, entrepreneurship development practitioners need to conduct measurement and evaluation practices in their daily tasks. This will provide the ecosystem with robust information and a better understanding of each other and lay the groundwork for a shared research agenda.
Access to funding for early stage entrepreneurs
More early stage risk capital should be made available to aspiring entrepreneurs in the ideation and early stages to develop their business ideas into commercially viable products. This will encourage more innovative and opportunity driven entrepreneurship. It would also ensure a more inclusive environment for entrepreneurs from more vulnerable populations in South Africa, including women and youth.
Breaking market barriers for vulnerable entrepreneurs
Most support programs have their offices in the plush suburbs of Gauteng. This increases barriers to market access for entrepreneurs in rural and township areas. Increasing programs’ physical presence in rural and township areas will help more vulnerable and aspiring entrepreneurs access support more easily.