Ethiopia, Africa's second most populated country, is forecasted to be the fastest growing economy in Sub-Saharan Africa this year according to data from the IMF. At the same time, the market is riddled with challenges. State-owned enterprises dominate the economic landscape, which have constricted the private sector’s ability to flourish. However, recent government-led market reforms are beginning to paint a positive outlook for Ethiopia’s private sector. For example, opening up the national airline to foreign investment is an encouraging signal for what may lie ahead for businesses throughout the country.