The core objective of the Broad-Based Livelihoods programme is to mobilise people at the bottom of the socio-economic pyramid to be economically active where they are, to earn an independent income, often as sole proprietors, stimulating the circulation of money in their own villages through increased local production and trade - the key mechanism for local economic growth. The foundational content enables anyone to achieve nutritious family food production (BBL MyFood), implement an economically active future, based on the eight fundamental life areas for improved livelihood sustainability (BBL MyFuture), and master the skills to track and tweak profitability in any business activity of their choice (BBL MyBusiness). Further sub-programmes provide specialised skills and management tools for appropriate business, production and life activities, such as retail and services, crop and livestock agriculture, and the health, wellness and beauty sectors.
The BBL programme has proven that it can achieve wide-scale gains within the first year of implementation, and deepened effect on the thinking and practice in households and local economies through a multi-year presence in communities.