Soweto Business Access (SBA) has been an advocacy company for economic upliftment of townships and rural areas since 2015. Based in Soweto, Johannesburg, SBA was established with the purpose of ensuring business deals and opportunities in and around South Africa benefit as many townships and rural SMMEs as possible, across the country. The establishment of the Heroooes Coin was in order to help township entrepreneurs circulate money, instead of spending their money.