SmartStart Early Learning NPC is an early learning social franchise a network of licensed early learning social franchisees (Franchisees) who implement the SmartStart routine. Our social franchise model enables us to activate a new generation of independent early learning microentrepreneurs, upskilling unemployed women and creating thousands of new social microenterprise jobs. SmartStart work contributes to women's economic empowerment by establishing women-owned Early Childhood Development microenterprises, providing self-employment opportunities and creating jobs for thousands more women while reducing the unpaid care burden for women in the workplace. Through the model unemployed women are identified and trained and taken through a standardized, rigorous business development and support process that includes milestone triggered investments that keep franchisees motivated and engaged. The aim is that the woman-run ECD microenterprises deliver school-ready children in the most disadvantaged communities. The end goal is to build sustainable livelihoods for woman entrepreneurs just as it builds school ready children.