The Ethiopians Motivating Enterprises to Rise in Trade and Agribusiness project is committed to increasing sustainable employment and income generation for women and men in the Amhara region of Ethiopia by improving business performance of producers and of the micro, small and medium enterprises (MSMEs) that buy from and supply inputs, equipment and services to them. Simultaneously, the project will help business service providers, trainings institutions and government bodies to more effectively reach and serve women and men, providing improved, more gender-sensitive and environmentally sustainable services that fosters growth of producers and MSMEs in three sectors; rice, vegetables and gems