The Business Entrepreneurship and Franchise Expo runs for four days during September at the TicketPro dome in Northriding, Johannesburg. The four-day expo provides SMEs, businesses and franchisors with a versatile marketing platform from which to build brand awareness, interact with potential customers and investors as well as to generate media coverage. The Expo also serves as a platform that links entrepreneurs, suppliers, customers, investors and funders and allows them to explore a variety of investment prospects and franchise options.