AMSCO and Reddin Africa present the REDDIN 3-D Managerial Effectiveness Seminar; A theory founded and developed by Professor Dr. William James Reddin. In this seminar managers learn that they have managerial qualities which are underutilized because they do not realize the value these qualities can add to their positions. A key focus area of this course is effective management which not only ensures improved performance but also establishes a top down priorities and bottom up participation approach, which is an inclusive method of management.