The Duke Innovation and Growth Master Class is a practical masterclass that shares latest thinking from global best practice on how to continually create and re-create business models, innovate the customer value proposition, create new markets and new products by applying innovation principles to a growth imperative: 1. Defining innovation zones in the business, 2. Making resourcing decisions to maximize investment impact, 3. Using the principles of design thinking to allow the feedback from client experiences to be channeled into the process, and 4. Developing the internal capabilities to sustain an innovative mindset.