African Management Institute (AMI) has partnered with InQubate's ENSPIRE team at the University of KwaZulu Natal (UKZN) to support existing and would-be student entrepreneurs to develop and refine a comprehensive business plan. The programme blends in-person sessions with AMI's online content and focused on helping entrepreneurs (and aspiring entrepreneurs) to develop an understanding of who their customers are, market demands, how to deliver an effective product or service, and how to get funding for their business.